Business Matters, Business Matters, Brazil vows to match US tariffs

Business Matters

Business Matters

Brazil vows to match US tariffs

July 11, 2025

49 minutes

Available for 29 days

U.S. President Donald Trump is threatening to put a 50% tariff on Brazilian imports. Brazil promises to retaliate with a 50% tariff of its own. So what does this escalating trade row mean for Embraer, one of the world’s biggest aircraft manufacturers based in Brazil? And could it make your morning cup of coffee more expensive?

Italian chocolate giant Ferrero is buying one of America's oldest breakfast cereal companies, Kellogg's in a $3.1 billion deal. But are people still eating cereals for breakfast?

Plus, why would an airport commission airport sounds to play to passengers ?

Throughout the programme, Roger will be joined by two guests on opposite sides of the world, James Mayger, Bloomberg's reporter on Chinese Economy and Government, who's in Beijing, and Stephanie Hare, researcher on technology and ethics in London.