Business Daily
Business Daily
WNBA: Is success leading to profit?
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September 18, 2024
17 minutes
Available for over a year
The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark.
As it draws to a close, we look at whether success on the court is leading to profitability off it.
Despite some major media deals, the WNBA is still struggling to turn a profit.
So is it really a major player in the sports industry?
Produced and presented by Izzy Greenfield
(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)