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Town gets red carpet treatment for fashion show

Martin Heath
BBC News, Northamptonshire
Anita Fletcher/Discover Daventry Shot from a second-floor window showing pedestrianised shopping street with red carpet running down the middle. The carpet has chairs along both sides in which spectators are sitting. There is a black stage at the top end. A man is walking down the carpet showing off an outfit. There is red, white and blue bunting stretched out above the street.Anita Fletcher/Discover Daventry
The red carpet, lined with spectators, was laid along the centre of Sheaf Street

A red carpet has been laid along a shopping street for a fashion show to encourage more people to visit a town centre.

Saturday's event, involving local retailers, took place in Sheaf Street in Daventry, Northamptonshire.

Around 150 guests lined the street to watch the models strutting their stuff.

Organisers Discover Daventry said it was "wonderful to see businesses working together to create a buzz" and urged people in the town to shop locally "to safeguard the future" of its shops.

Discover Daventry A woman with short white hair and dark glasses poses on a red carpet in a shopping street, wearing a blue shirt, light-coloured handbag, denim trousers and blue and white plimsolls. There are spectators sitting on both sides of the carpet, and shops behind them.Discover Daventry
The show included formal and casual wear

Daventry might have some way to go before it appears alongside New York and Milan on clothing labels, but its businesses were keen to demonstrate it was possible to dress with style in the town.

The historic thoroughfare of Sheaf Street became the catwalk for the day and local firms supplied the red carpet, chairs and stage.

Taking part were Daisy B's Boutique, Sheaf Street Health Store, The Lounge, Collective 13 Clothing and Anstee & Proctor Opticians.

Discover Daventry Woman with long blond hair wearing a multi-coloured dress in light fabric and an orange handbag. She also has white plimsolls. She is walking down a red carpet. There is a woman behind her wearing a black T-shirt and blue trousers with a floral design above white plimsolls, who is reading from a piece of white paper into a microphone. There are people sitting on either side of the carpet.Discover Daventry
The red catwalk was an unusual sight in a town centre shopping street
Discover Daventry Woman in blue and white strapless dress, with gold sandals and handbag, standing on a red carpet. She has dark hair, tied in a bun. A black stage is visible behind her. There are spectators in chairs on both sides of the carpet, with shops behind.Discover Daventry
Luckily, the weather stayed dry for the event

A spokesperson for Discover Daventry said: "It's wonderful to see Daventry businesses working together to create a buzz around town.

"It's not easy for independent stores, so seeing such widespread support was encouraging.

"Daventry has to commit to shopping local to safeguard the future of our wonderful town centre shops."

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