Truck show cancelled after low ticket sales

A truck show has been cancelled months before the event due to low ticket sales.

Wessex Truck Show was due to be held in Yeovil in August. However, organisers said financial difficulties mean it has had to be cancelled and all tickets will be refunded.

The organisers added a "major sponsor" had pulled out of the event, which meant it could no longer run.

Gabrielle Cross, one of the directors of the show, said: "We are no longer in a financial position to deliver an event that meets the standards and spirit of the Wessex Truck Show."

The event was first held in 2012 and returned last year after a four-year break due to the Covid-19 pandemic.

Organisers said a decline in truck entries, trade stand bookings and public ticket sales were all reasons for the cancellation.

"I think it's come as a shock to everyone," Ms Cross added.

"We find businesses just haven't got the budget to fund sponsorships or support local events at the moment.

"Coming back after Covid-19, we've seen drivers attend overseas shows as well, which we didn't have to come up against before."

The organisers said they will refund ticket purchases, camping bookings and trade stand reservations.

The Wessex Truck Gathering, a charity event held by the same organisers in Frome, will still take place in March 2026.

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