MK Dons' new crest a 'nod to iconic roundabouts'

Alex Pope
BBC News, Buckinghamshire
MK Dons Two football crests, side by side. The newest has an M graphic in a circle with the club's name surrounding it, while the old one has M on its own with the name of the club written down the left hand side.MK Dons
The new MK Dons crest is to the left and the former one to the right

A new crest for MK Dons has been created with a nod to the city's "iconic roundabouts".

The League Two football club said the circular design in white, black, gold and red brought together its "heritage, ambition and modernity".

The club was taken over by a Kuwait-based consortium in August.

One supporter said "we might have opened up for some flack with the roundabout link", while others commented on the continued use of "Dons" in the design.

MK Dons Fahad Al Ghanim with his hand on his heart, wearing a baseball cat, football top, he has a beard and is smiling. MK Dons
Chairman Fahad Al Ghanim said the new-look crest marked a "new era"

The club's chairman, Fahad Al Ghanim, said: "The evolution of our club crest marks a new era for Milton Keynes Dons.

"After a transitional season, we can now look forward with renewed optimism as we invest in all aspects of the club and look to build the foundations for sustainable success in Milton Keynes."

MK Dons finished 19th in League Two this season.

Club chief executive Neil Hart said it was the "right time" to change the crest, adding it was "an evolution".

"Supporters will start to see that brand and crest appear physically around the stadium and digitally across all of our platforms over the course of the summer."

MK Dons A crest on the side of MK Dons' football stadium. The building is black. MK Dons
The new club crest will be used across all the club's teams

The club said it consulted on the design with MK Dons Supporters' Board and season ticket holders.

The crest brought together "our heritage, ambition and modernity in a way that's built to stand the test of time", it added.

"But it also nods to something closer to home - Milton Keynes' iconic roundabouts.

"It's a subtle tribute to the city's unique identity, woven seamlessly into the heart of our new look."

'Surely we're more than roundabouts'

Club supporter, Ryan Ray, told the BBC: "I understand the new owners wanting a new regime and wanted some input.

"It's good there's a nod to our past - the Dons remains."

However, he added: "We might have opened up some flack with the roundabout link."

A fan on the club's Facebook page, said: "Surely we're more than roundabouts as a city."

Designed in a grid system, Milton Keynes is well known for its roundabouts, boasting about 130 of them.

Meanwhile, another supporter on social media said he was "glad the club kept the Dons in the name", but another disagreed and said the only "way you'll ever be taken seriously is dropping the Don".

Controversy surrounding the name began after Wimbledon FC - nicknamed "the Dons" - relocated to Milton Keynes in 2003.

The move sparked the formation of separate club AFC Wimbledon, which reached the League Two play-offs this season.

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