Business Daily
Business Daily
The gamification of fitness
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January 30, 2025
18 minutes
Available for over a year
Advances in technology mean more people have devices which offer incentives and rewards for achieving fitness goals.
From hi tech gyms to interactive home works outs, we explore why some companies are embracing this approach.
It’s boosting user engagement and transforming workouts, but are trackers and leader boards a positive step? And is this what the future holds for fitness?
Produced and presented by Sean Allsop
(Image: A fitness class. Credit: Getty Images)