'Litter champions' campaign to tackle rubbish

An "ambitious" campaign to tackle the problem of littering is being launched in Cumbria.

Cumberland Council is set to introduce a "litter champions" programme, encouraging community groups and businesses to arrange litter picks.

Resources such as litter pickers, hi-visibility vests for adults and children, gloves, and refuse bags will be provided.

A spokesperson said the initiative was not just about tidying up, but "about building a community that cares".

Local businesses will be also be encouraged to take responsibility for nearby areas, linking it to staff wellbeing initiatives and corporate social responsibility.

Councillor Denise Rollo, executive member for sustainable, resilient and connected places, said: "Litter picking goes beyond simply cleaning up the streets.

"It's a chance to engage with your neighbours, stay active, and contribute positively to your community.

"By coming together, we can create cleaner, healthier spaces and foster a sense of pride in our local area."

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