Ice cream van is 'not a job, it's a way of life'

Chloe Parkman
BBC News, South West
BBC Brothers Geoff Hocking (right) and Neil Hocking (left) stand in front of a Hocking's ice cream van. The co-owners are dressed in all white work outfits. 
They are standing in front of a van which says Hockings, locally made dairy cream ices, made in Appledore since 1936.BBC
Brothers Neil and Geoff joined the family business about 50 years ago

The owner of a long-established ice cream company in Devon says the business is "not a job, it's a way of life".

Hocking's Dairy Cream Ices continues to serve ice cream to people across north Devon after it was founded by Dave Hocking in the 1930s.

Mr Hocking's grandsons, Neil and Geoff, currently run the company after they joined the family business about 50 years ago.

Neil said: "I've been here since I was 18 years old and now I'm 63. It's great meeting people everyday, everybody is so happy meeting you."

Grandfather's recipe

Geoff said he had only planned to join the business for about 12 months.

"When my dad asked me to join the family firm I didn't really want to work weekends or bank holidays," he told BBC Radio Devon.

"But somehow I got drawn in and here I am now still working."

He said the ice cream they made now was "almost identical" to the recipe his grandfather used when the business was founded.

Hocking's ice cream vans lined up in a car park. The vans are red and yellow.
The company resisted moving away from vanilla but now offers eight ice cream flavours

Neil said the ice cream company never used to offer flavours other than vanilla but it decided to make a change following feedback from customers across north Devon.

"We were getting large families coming up and asking for flavours, which we didn't do, and they were literally just walking off," he said.

"I seized the moment and started about creating flavours. Initially we only did coffee, chocolate and strawberry. Now we do eight flavours."

Three-hour long queues

Employee Fabian has been selling ice cream from the company's vans for about 10 years.

The ice cream seller said he visited various locations including Torrington, Bideford and Westward Ho!.

"I was born and raised here and its [Hockings] is a local institution," he said.

"Sunday is always the busiest day of the week.

"Once it starts, it's busy, you can have a 10m queue for about three or four hours.

"It doesn't matter how fast you work, it never goes away."

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